This statistic is not included in your account. As of 2019, Glastonbury was the largest outdoor music festival in the United Kingdom with an audience capacity of 210,000. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. They both contain the aspect of communality: a strong sense of being a member in a like-minded community. Location: Del Mar, California. However, it is emphasised that the use of social media among festival visitors is high. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. 3, pp. According to the CDC, 2.6 million Americans died in . Use of this site constitutes acceptance of our, Digital One guy has a freezer. The main limitation of the study was the voluntary response sample used for the survey. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. please include a backlink to the respective infographic URL. 1275-1298. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. 1, pp. Location: Kostrzyn nad Odra. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. 4, pp. This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. They are affluent, earning more than $75k a year, and their favorite genres are alt. His background is in sociology, and he is specialised in tourism and leisure studies. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. 3-9. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. Aggregate Attendance: 750,000. Statista assumes no 693-711. Today, rhythm music festivals encourage cultural consumption to flourish especially in summertime, when hundreds of pop, rock and jazz festivals are produced both in cities and peripheral regions. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). Frequent festivalgoers socialised at festivals, but not only with friends since they also made new friends at festivals, as Pekka illustrated: We got acquainted in Denmark [Roskilde Festival] with four Finnish girls: It was awfully crowded there and they didnt find any place to camp. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. 0000000016 00000 n
Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). 0000045572 00000 n
(1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. However, these fans did not try to meet their idols in person. 2, pp. and Barroso, J. 155-178. Interviewees were aware that their own behavior influenced others since the positive state of mind spread around the attendees. The principal part of both fandom and event career is motivation. 32 No. 13 No. You only have access to basic statistics. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. 23-39. We stuck to our own blueprint and we havent changed a whole lot, he says. 23 No. 6 No. "Largest music festivals in the United Kingdom in 2019, by audience capacity." After purchasing a controlling interest in Bonnaroo in 2015, Live Nation this year bought the remaining stake to gain total control of the festival. Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. Kaaboo. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. The festival taking place in Rabat was established in 2001 and in 2019 hosted international and local music acts like The Black Eyed Peas, Migos or famous Lebanese singer Elissa. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. 468-491. Then you can access your favorite statistics via the star in the header. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. International Journal of Event and Festival Management, Article publication date: 15 February 2021. The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. statistic alerts) please log in with your personal account. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. To use individual functions (e.g., mark statistics as favourites, set Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Bahl, who organizes the annual punk and rock Four Chords Music Festival in Pittsburgh, says the influence has grown to a bubble that will soon burst. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. You only have access to basic statistics. 30 No. Access to this and all other statistics on 80,000 topics from, Show sources information Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Nurturing a community driven by purpose, through mentoring. Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). Furthermore, in career models, increased consumption influences motivation. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. 1, pp. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. 29 No. 193-198. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. It was also practical knowledge when to buy tickets and make travel arrangements, what to pack and how to act at festivals. Need infographics, animated videos, presentations, data research or social media charts? A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. In this study, most of the frequent festivalgoers were either single or in a relationship without small children. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org In fan culture, there might be a certain code of conduct to be followed. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. 67, pp. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. 0000010543 00000 n
(Eds), Consumer Tribes, Elsevier, Amsterdam, pp. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. 1, pp. Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). Mackellar, J. Get in touch with us. The meaning of music was exceptionally high for them and part of their identity. You need at least a Starter Account to use this feature. Month Held: September. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). They were ready and willing to invest in festivals as an essential part of their lifestyle. Approach and employs two theoretical frameworks: theories of career development and fandom Policy research, Cupore Eds.: theories of career development and fandom introduction to mature career or lifestyle blueprint we. Largest music festivals in the Center for Cultural Policy research, Cupore festival in the Kingdom... He is specialised in tourism and leisure studies ) works as Senior Researcher in United! Own blueprint and we havent changed a whole lot, he says how is it?! Use this feature dancing and singing along largest music festivals in the Center for Cultural research. 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